tickets
Waipara Valley Wine & Food Festival 2016
waipara sign
press
new brand
Brief

To give the Waipara Wine & Food Festival a hand to transform its 20-year-old event in an edgy and sustainable way to celebrate a New Zealand wine region emerging.

Results

The introduction of a new brand, a focused marketing strategy with active social media, and plenty of fresh initiatives for the festival (including the ConversatioNZ tent) has contributed to a significant increase in ticket sales and Facebook has grown from 280 to almost 2,000 engaged followers in a couple of months. The festival has become a widely talked about and highly anticipated North Canterbury event.