RTA Studio are a renowned architecture firm, based in Tāmaki Makaurau Auckland and with a studio in Te Matau-a-Māui Hawke's Bay. Their work has received more than 100 national and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal.
After 20 years of quietly improving people’s lives with innovative and future forward architectural design, we were engaged to help celebrate the anniversary milestone. Our approach focused on sharing the story of RTA Studio by leveraging and amplifying a planned exhibition at Objectspace Gallery – a space RTA had previously designed the refit for. We did this by showcasing high-impact moments within our digital communications, and by engaging with existing and potential clients, along with the wider Auckland community (and those a little further afield) to attend the exhibition.
To make some noise around the anniversary we ran a four month digital campaign (one which saw the RTA Facebook page grow from 124 followers to 1,833!), established an RTA e-newsletter and LinkedIn profile, and secured a total of 20 pieces of PR coverage overall – culminating in a total PR reach of 2,017,742. We also managed a number of successful activations, including one-to-one potential client meetings, a client dinner, the public opening of the Objectspace exhibition, a public panel discussion and a thank you event for those involved in the creation of the exhibition.
The end result was a hugely successful celebration that reflected the wonderful achievements of the RTA team over the last two decades.