Māia Health Foundation
We were asked by the CDHB to develop a bold and innovative funding strategy and compelling brand for the Māia Health Foundation, a new charity set up to give the community a way to support enriching Canterbury's health services.
Our mission? To partner with great businesses and families to engage the community around Māia's first two projects - a bigger and better rooftop helipad on top of Christchurch Hospital, the country's busiest trauma centre, and enhancements to the children facilities.
Our bangin' events team helped raise $395,000 for Māia Health Foundation in 2017 and 2018, producing Feast, the Foundation's annual mid-winter dinner.
Then in March 2018 we ran the 13 Minutes crowdfunding campaign, raising $519,000 for the new helipad and exceeding our $500,000 target three days before the campaign's close date. This money was matched dollar-for-dollar by the Rātā Foundation to hit a $1 million target. Find out more about the 13 minutes campaign here.
Kia kaha, kia māia, kia manawanui. Be strong, be courageous, be willing.
