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Brown Bread

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

What makes us unusually effective

  1. We read the room

    We work across multiple communities and spaces – and are often navigating different generations, ethnicities and political views.
  2. We know uncertainty

    Born out of the Christchurch earthquakes, we know how to spot opportunity and keep momentum flowing in bumpy and shifting times.
  3. We work with an unprecedented talent pool

    Our long-standing contracts with Kiwibank New Zealander of the Year Awards and the Arts Foundation Te Tumu Toi mean we have firm friendships with a gang of Aotearoa’s greatest thinkers.
  4. We only know partnership for growth & impact

    1+1 has always equaled 10 in our world.
  5. We bring a new definition to wholesome marketing

    We make sure brands thinking about the whole picture, not just the bottom line.
  6. We're a BCorp

    10 years ago we were the third business in NZ to meet the highest standards of social and environmental performance, public transparency, and legal accountability. We walk the walk.
  7. We’re full service

    After 10 years, we’ve started an in-house design department to work alongside brand strategy, PR and marketing, partnerships, content creation, and events and activations.

At your FULL service

Brand & Creative

  • Brand Strategy & Creative
  • Campaign Strategy & Creative
  • Design Services

Events and Activations

  • Nationwide Implementation
  • Strategic Approach


  • Leverage a hyper-now network
  • Relationship Management
  • Philanthropy & Partnership Consultation


  • Strategy
  • PR
  • Paid Digital Marketing
  • Media Partnership Negotiation
  • Content Creation
  • Stakeholder
  • Influencer
  • Nationwide Implementation
  • Wholesome MarComms Strategies

Kia ora e hoa mā

Leadership Team

Jo Blair

Founder & Director


Alistair Blair



Peg Morgan

Major Projects Lead


Carlo Gomez

Campaign & Experience Lead


Chessie Henry

Communications & Engagement Manager


Jessica Palalagi

The Arts Foundation Kaiwhakahaere Matua General Manager


Keiren Nelson

Accounts Administrator



Libby Vincent

Events Manager


Ella Waswo

Content Creator


Flynn Robson

Boosted Coordinator


Ella Zarifeh

Boosted Operations Lead


Lose Moala

Communications & Events Coordinator


Ana Craw

Design Lead


Our mahi Close

Brown Bread

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...


Te Rūnanga o Ngāi Tahu

“Brown Bread was awarded lead agency for our brand identity kaupapa – Mō Tātou Mā Tātou. They delivered the project over 18 months, from collecting over 600 engagement moments that helped define the narrative, to developing and testing the brand system across multiple sub brands (Holdings and TRoNT), to leading a visual identity process with a collaboration of multiple Tahu creatives. They’ve learnt how to lead an iwi-led identity process in a ‘Ngāi Tahu’ way, across a complex community of kaimahi, tribal governance and cultural knowledge holders.”

– Arihia Bennett, Chief Executive Officer, Te Rūnanga o Ngāi Tahu

Brown Bread were engaged to facilitate the re-brand for Te Rūnanga o Ngāi Tahu and Ngāi Tahu Holdings and its companies. Alongside McCarthy Design and other key consultants, our mandate was to ensure the entire process was iwi-led; a collective approach that called on whānau, key stakeholders, kaimahi (employees) and customers across the operations of the iwi to develop a new identity for the organisation.

We started with an engagement project, either in person or through Mā tātou, Mō tatou; receiving over 600 submissions. From there, a brief was formed, revealing that the brand needed to be truly ‘tahu’ to help lead the indigenisation of the corporation, 25 years on from settlement. Working with the tribe’s cultural leaders, Brown Bread then facilitated wānanga with senior Ngāi Tahu visual artists and story tellers to develop the initial creative territories. A typography was developed, and a narrative was written by senior Ngāi Tahu historian Michael Stevens. As part of this process, we also engaged kaimahi to develop a new brand architecture to unite all parts of the business and its sub-brands. Content was made to honour the whakapapa of the brand to date, and to prepare the iwi for change. 

The result? A fully developed creative solution for one master brand, alongside a proposed brand architecture framework, a narrative for the visual identity of the tribe, and a communications plan to assist the organisation to say goodbye to the current tohu, and welcome in a new identity when the time is right. Through it all, we learnt how to develop an identity process in a Ngāi Tahu way – innovative, adaptable and wholly grounded in relationships.

Te Rūnanga o Ngāi Tahu section

What we did

  • Brand development
  • Communications
  • Content creation
  • Creative Direction
  • Stakeholder and Governance Management


Christchurch Art Gallery Te Puna o Waiwhetū