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Brown Bread

We are Brown Bread.

We help brands and their communities thrive in ever-changing times.

We are Brown Bread.

We help brands and their communities thrive in ever-changing times.

What makes us unusually effective

  1. We’re full service

    We offer award winning creative and design inhouse to enhance our brand strategy, PR marketing, partnerships, content creation, events and activations.
  2. We read the room

    We work across multiple communities and spaces – and are often navigating different generations, ethnicities and political views.
  3. We know uncertainty

    Born out of the Christchurch earthquakes, we know how to spot opportunity and keep momentum flowing in ever-changing and uncertain times.
  4. We're well connected

    From media, iwi, government and corporates, to artists, scientists and sportspeople — we have firm friendships across Aotearoa. And our friends become your friends.   
  5. We see the bigger picture

    We make sure brands are thinking about the whole picture, not just the bottom line and bring a wholesome lens to all projects.
  6. 1+1 = 10 in our world 

    We approach everything we do with a strong sense of abundance and collaboration. No matter what the budget, we maximise impact through our network of generous partners and suppliers.
  7. We're proudly BCorp

    10 years ago we were the third business in Aotearoa to meet the highest standards of social and environmental performance, public transparency, and legal accountability. We walk the walk.

At your (full) service

Brand & Creative

  • Brand strategy
  • Campaign strategy
  • Creative and design services

Events & Activations

  • Concept development and modelling
  • Event management
  • Sponsorship strategy and activation

Communications & Engagement

  • Strategy
  • PR
  • Digital marketing
  • Copywriting
  • Digital communications
  • Media buying
  • Social media management
  • Website development
  • Media partnerships
  • Content creation
  • Influencer strategy

Awards Specialists

  • Programme and criteria development
  • Judging processes and facilitation
  • Online portals and systems

Other

  • Talent management
  • Philanthropy consultation
  • CSR strategy and activation
  • Stakeholder relations
  • Brand and event audits

Kia ora e hoa mā

Leadership Team

Jo Blair

Founder & Director

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Alistair Blair

Founder

Peg Morgan

Agency GM

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Stephen McCarthy

Creative Director

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Jessica Palalagi

Arts Foundation Te Tumu Toi GM

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Sophie Dale

Communications Manager

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Carlo Gomez

Campaign & Experience Lead

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Team

Libby Vincent

Event Manager

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Todd Waters

Arts Foundation Te Tumu Toi Relationship Manager

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Flynn Robson

Boosted Lead

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Stacey Ogg

Arts Foundation Te Tumu Toi Head of Philanthropy

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Ana Craw

Designer

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Poe Tiare Tararo

Boosted Mentor

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Ainsleigh Nijssen

Accounts Administrator

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Ella Waswo

Content Creator

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Our mahi Close

Brown Bread

We are Brown Bread.

We help brands and their communities thrive in ever-changing times.

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Save Our Gallery

All hasn’t been quite right at Auckland Art Gallery for some time now. The much-loved Gallery has been enduring successive funding cuts since 2011, despite reopening with a much larger, award-winning building. Brown Bread was called to the rescue by a group of committed art advocates to bring awareness and urgency around the need for Auckland Council to restore the Gallery’s budget.

Brown Bread engaged Auckland with a simple yet – as was proven – powerful engagement campaign, asking people from every pocket of the city to head online and tell us which pART art plays in their lives. And what do you know – the social media campaign was the talk of the town, going viral in schools, businesses, council meetings, family households…even Karen Walker sent in her photo of support. The campaign gained plenty of media interest, pulled in thousands of signatures and after Mayor Phil Goff caught word of it all, he proposed a $20 million increase over the next 10 years. All this, in just a whirlwind of three months. The $20 million budget increase was confirmed in May 2018

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Get behind Auckland Art Gallery

What we did

  • Community engagement
  • Marketing & communications
  • Social media

We create branding, campaigns, experiences and events that help create a better Aotearoa for all. Our mahi brings communities together and powers change and growth in the arts, business and wellbeing space. You can see selected projects below & for an expanded showcase of our work email us