Ngāi Tahu Tourism (NTT) – one of the largest tourism operators in Aotearoa – engaged Brown Bread to develop a temporary brand solution to unite their 10 experiences as markets reopened after Covid-19. In leiu of a master brand for the entire iwi, NTT were eager to get back into trade markets with a cohesive identity – both for their sales people traveling internationally, and for their presence at TRENZ, New Zealand's largest international tourism business event.

After a period of consultation, Brown Bread wrote the brand story to support a campaign brief, which McCarthy then brought to life in a visual creative. We then assisted the NTT team to create a video to tell that story, bringing a diverse collection of brands and businesses together to connect with values of Te Waipounamu – the South Island’s largest iwi.