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Brown Bread

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

What makes us unusually effective

  1. We read the room

    We work across multiple communities and spaces – and are often navigating different generations, ethnicities and political views.
  2. We know uncertainty

    Born out of the Christchurch earthquakes, we know how to spot opportunity and keep momentum flowing in bumpy and shifting times.
  3. We work with an unprecedented talent pool

    Our long-standing contracts with Kiwibank New Zealander of the Year Awards and the Arts Foundation Te Tumu Toi mean we have firm friendships with a gang of Aotearoa’s greatest thinkers.
  4. We only know partnership for growth & impact

    1+1 has always equaled 10 in our world.
  5. We bring a new definition to wholesome marketing

    We make sure brands thinking about the whole picture, not just the bottom line.
  6. We're a BCorp

    10 years ago we were the third business in NZ to meet the highest standards of social and environmental performance, public transparency, and legal accountability. We walk the walk.
  7. We’re full service

    After 10 years, we’ve started an in-house design department to work alongside brand strategy, PR and marketing, partnerships, content creation, and events and activations.

At your FULL service

Brand & Creative

  • Brand Strategy & Creative
  • Campaign Strategy & Creative
  • Design Services

Events and Activations

  • Nationwide Implementation
  • Strategic Approach


  • Leverage a hyper-now network
  • Relationship Management
  • Philanthropy & Partnership Consultation


  • Strategy
  • PR
  • Paid Digital Marketing
  • Media Partnership Negotiation
  • Content Creation
  • Stakeholder
  • Influencer
  • Nationwide Implementation
  • Wholesome MarComms Strategies

Kia ora e hoa mā

Leadership Team

Jo Blair

Founder & Director


Alistair Blair



Peg Morgan

Major Projects Lead


Carlo Gomez

Campaign & Experience Lead


Chessie Henry

Communications & Engagement Manager


Jessica Palalagi

The Arts Foundation Kaiwhakahaere Matua General Manager


Keiren Nelson

Accounts Administrator



Libby Vincent

Events Manager


Ella Waswo

Content Creator


Flynn Robson

Boosted Coordinator


Ella Zarifeh

Boosted Operations Lead


Lose Moala

Communications & Events Coordinator


Ana Craw

Design Lead


Our mahi Close

Brown Bread

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...


The Arts Foundation Te Tumu Toi

“Brown Bread provided the pivotal change the Arts Foundation Te Tumu Toi needed in 2019 to ensure it would be able to thrive into the future. Brown Bread had a proven track record of galvanising communities in times of adversity, and of communicating and engaging new audiences – both things that the Arts Foundation Te Tumu Toi needed at the time, and will always need. As a B-corp, Brown Bread not only supports artists, creatives and promotes cultural enrichment, but they also demonstrate a profound dedication to sustainable practices and community involvement. They are an example of how businesses can make a positive transformative difference in the world while fostering creativity and artistic expression.”

– Kent Gardner, Co-Chair, The Arts Foundation Te Tumu Toi

After almost 18 years supporting artists across New Zealand, the Arts Foundation’s giving community was aging and disengaging. Few people knew the organisation existed when we were hired to conduct a strategic review. Our process began with interviews – over fifty conversations that uncovered a strong desire for the arts to be more visible on the national agenda. This was backed by extensive research highlighting that creativity has the power to drive positive societal change. With these insights in hand, we developed a bold new strategy for growth – one that continued to award New Zealand’s most outstanding artists with philanthropic gifts and profile, yet also shared the profound impact of creativity with all New Zealanders; not just the few. Our mission: a national movement, backing artists to make their mark.

In 2020, we were engaged as a delivery partner, managing operations for the organisation in its entirety. We launched a selection of new initiatives such as Springboard and All in for Arts: he waka toi e eke noa nei tatou. We fortified the Art Foundation’s crowdfunding platform Boosted by rallying new support, and began attracting a new movement of powerful backers.

 Since taking over in 2019, we’ve: 
• Tripled individual giving to the Foundation, and doubled it through Boosted
• Secured two principle sponsorships
• Doubled the number of awards given out
• Grown the Arts Foundation’s email database by 195%
• Grown our average engagement rate on Meta from 2.10% to 7.45% (industry average is 2.4%).

With our communications and events team at the helm, the Arts Foundation Laureate announcement has grown to become a major event on the national arts calendar – with the event attended by over 500 people, and the subsequent national campaign driving 650,000 New Zealanders to watch our Laureate videos. 

What we did

  • Brand development
  • Business strategy
  • Campaign development
  • Community engagement
  • Community management
  • Content creation
  • Engagement strategy
  • Fundraising
  • Marketing & communications
  • Partnerships
  • Philanthropy
  • PR
  • Project management
  • Social media


Te Rūnanga o Ngāi Tahu