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Brown Bread

We are Brown Bread.

We help brands and their communities thrive in ever-changing times.

We are Brown Bread.

We help brands and their communities thrive in ever-changing times.

What makes us unusually effective

  1. We read the room

    We work across multiple communities and spaces – and are often navigating different generations, ethnicities and political views.
  2. We know uncertainty

    Born out of the Christchurch earthquakes, we know how to spot opportunity and keep momentum flowing in bumpy and shifting times.
  3. We work with an unprecedented talent pool

    Our long-standing contracts with Kiwibank New Zealander of the Year Awards and the Arts Foundation Te Tumu Toi mean we have firm friendships with a gang of Aotearoa’s greatest thinkers.
  4. We only know partnership for growth & impact

    1+1 has always equaled 10 in our world.
  5. We bring a new definition to wholesome marketing

    We make sure brands thinking about the whole picture, not just the bottom line.
  6. We're a BCorp

    10 years ago we were the third business in NZ to meet the highest standards of social and environmental performance, public transparency, and legal accountability. We walk the walk.
  7. We’re full service

    After 10 years, we’ve started an in-house design department to work alongside brand strategy, PR and marketing, partnerships, content creation, and events and activations.

At your (full) service

Brand & Creative

  • Brand strategy
  • Campaign strategy
  • Creative and design services

Events & Activations

  • Concept development and modelling
  • Event management
  • Sponsorship strategy and activation

Communications & Engagement

  • Strategy
  • PR
  • Digital marketing
  • Copywriting
  • Digital communications
  • Media buying
  • Social media management
  • Website development
  • Media partnerships
  • Content creation
  • Influencer strategy

Awards Specialists

  • Programme and criteria development
  • Judging processes and facilitation
  • Online portals and systems

Other

  • Talent management
  • Philanthropy consultation
  • CSR strategy and activation
  • Stakeholder relations
  • Brand and event audits

Kia ora e hoa mā

Leadership Team

Jo Blair

Founder & Director

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Alistair Blair

Founder

Peg Morgan

Agency GM

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Stephen McCarthy

Starting 17 Feb as Creative Director

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Jessica Palalagi

Arts Foundation Te Tumu Toi GM

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Sophie Dale

Communications Manager

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Carlo Gomez

Campaign & Experience Lead

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Team

Libby Vincent

Event Manager

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Todd Waters

Arts Foundation Te Tumu Toi Relationship Manager

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Flynn Robson

Boosted Lead

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Stacey Ogg

Starting 17 Feb as Arts Foundation Te Tumu Toi Senior Fundraiser

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Ana Craw

Designer

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Poe Tiare Tararo

Boosted Mentor

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Ainsleigh Nijssen

Accounts Administrator

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Ella Waswo

Content Creator

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Our mahi Close

Brown Bread

We are Brown Bread.

We help brands and their communities thrive in ever-changing times.

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Objectspace

“Brown Bread are experts at engaging a community long-term. They’ve worked with us to develop a sustainable platform that has grown ways to connect with supporters over time – to support our growing mission. They understand partnership. They understand how to craft an offer that will last. And crucially they understand getting results.”

– Kim Paton, Director, Objectspace

Objectspace is Aotearoa New Zealand’s only public gallery dedicated to the fields of design, craft and architecture – connecting audiences to the extraordinary work of makers, and the concerns of the disciplines they serve. For the past seven years, we’ve worked alongside them to grow their operation from one venue to two, growing their community and enabling them to deliver bigger shows with bigger audiences.  

Tasked with innovating new engagement products to drive a new pipeline of support, we set about stewarding donors and commercial sponsors through various touch points. For each new product, we developed a brand identity: and sell-out initiatives like Design Lives Here, The Wurst Fundraiser and Collectors Night Out were born.
After helping to triple the budget since 2016, we now offer our support as strategic engagement consultants, ensuring this special Gallery can continue to be owned by its community.

As described in NZ Herald, Director Kim Paton (with the help of Brown Bread, says Kim!) “has grown the Objectspace staff headcount from two to 11, and its annual budget from below $300,000 to around $1.4 million. Just over 40 per cent ($600,000) is from Creative New Zealand, with private money making up the bulk.”

What we did

  • Brand and Campaign Direction
  • Event management
  • Partnerships
  • Philanthropy
  • PR